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Virginia Tech University Launches “HokieBird”, a Multilingual Enrollment Management Chatbot, Powered by Ocelot

HokieBird” Provides Students with Virtual Support and Self-Service 24/7/365, Easing Burdens on Staff and Driving Engagement

Ocelot’s industry-leading AI-powered communication platform provided Virginia Tech University with an unrivaled starting point for customization, enabling easy maintenance.

BOULDER, CO – Ocelot, higher education’s leading AI Communications and Student Engagement SaaS Platform, announced today that a new school has launched a conversational chatbot on its easy-to-use platform.

Virginia Tech University is the latest institution to launch their own AI chatbot on the Ocelot platform to drive student engagement.

Virginia Tech Enrollment Management decided to add the Ocelot chatbot to help us focus our client services efforts and time in Admissions, Registrar, Scholarships and Financial Aid, Bursar, and Housing and Residence Life on assisting student and families with more complicated and involved phone calls and emails,” said Chad Sartini, Associate Director for Client Services, Virginia Tech Office of University Scholarships & Financial Aid. “We launched the chatbot in June, and students and families immediately began to use it. We like the multilingual feature and really appreciate that the chatbot is an avenue our students and families can use to get questions answered outside of our normal business hours.”

“Our unique platform is enabling institutions like Virginia Tech University to build powerful chatbots with little-to-no IT resources,” said Kevin O’Shea, Ocelot’s Chief Technology Officer.  “Our extensive knowledge base and video library provide an unrivaled starting point for customization, with enterprise-grade Natural Language Understanding technology ensuring users can quickly find the answers they need.”

The Ocelot platform is mobile friendly, WCAG AA 2.1 accessible, and can be deployed across individual departments as well as enterprise-wide.

Colleges choose to build chatbots on Ocelot’s AI-powered communication platform in order to:

  • Provide “Virtual Student Engagement” and Self-Service
  • Drive Enrollment and Retention 
  • Improve Customer Service
  • Reduce Phone Calls and Wait Times
  • Ensure Consistency of Answers
  • Save Staff Time
  • Promote Financial Literacy / Debt Education / FAFSA Completion
  • Meet Access and Equity Initiatives

To schedule a demo, visit to learn more.


About Ocelot

Ocelot is higher education’s #1 Enterprise-Wide Artificially Intelligent SaaS Communication Platform, providing over 7 million students at 465+ institutions with 24/7 virtual engagement. Ocelot’s platform includes 2-way AI-backed SMS text campaigns for student outreach, AI chatbot and Live Chat for student support, an unrivaled and fully compliant knowledge base of content – including thousands of video explainers and text Q&A – for ease of technical implementation and administration, as well as an open integration framework to access data from other systems for personalized interactions. The adaptable Ocelot platform enables colleges and universities to reach every student, answer every question, and ensure students and families can be guided through all aspects of the student lifecycle to drive enrollment, retention, wellness and access. Visit to learn more.

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