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University of Michigan Selects Ocelot’s Financial Aid and Literacy Video Service

Ocelot’s Extensive Library of FATV Videos Provides Students with Self-Service 24/7/365 in the Financial Aid Process, Saving Staff Time and Improving Customer Service.

BOULDER, CO – Ocelot, the nation’s largest Software-as-a-Service (SaaS) provider of videos and multi-lingual Artificially Intelligent chatbots to higher education, announced today that a new school has taken advantage of its easy-to-use video platform.

The University of Michigan is the latest institution to tap into Ocelot’s extensive and unrivaled library of online “explainer” video content.

“We like that Ocelot runs the gamut from explaining basic aid information to offering details on more complex topics like aid appeals and satisfactory academic progress,” said Vickie Crupper, Senior Associate Director, University of Michigan. “Ocelot breaks the information into nuggets so it can be readily understood by our students and families.”

Crupper added: “We were looking to create a strong video presence, knowing that video is a prime way to present information to our students. Ocelot seemed like the best choice for us and was, by far, the best value.”

“By using the Ocelot video service, schools never miss a chance to communicate with their students. Financial aid videos answer student questions 24 hours a day, 7 days a week, 365 days a year. Key topics such as eligibility, applying, verification, and Satisfactory Academic Progress are available, and all videos are available in Spanish as well,” said Kathleen Roebuck, VP of School Partnerships for FATV.

Content on Ocelot’s platform is mobile friendly, WCAG AA 2.0 accessible, and covers topics across all student service departments and One-Stops.

Schools choose to use Ocelot’s content platform in order to:

  • Support Enrollment and Retention Initiatives
  • Improve Customer Service
  • Reduce Phone Calls and Wait Times
  • Replace Live Chat services or supplement them after-hours
  • Support Student Self-Service
  • Ensure Consistency of Answers
  • Save Staff Time
  • Promote Financial Literacy/Debt Education

To schedule a demo of Ocelot, please call 1-888-704-9090 or visit to learn more.

About Ocelot

Founded in 2003, Ocelot (formerly known as FATV) is the nation’s largest SaaS provider of Multilingual Artificially Intelligent Chatbots to higher education. The customizable Ocelot platform includes an unrivaled knowledge base of content, including over 16,000 knowledge base Q&A, and over 2,000 explainer videos. Ocelot answers over 97.5% of chatbot interactions without the need for human intervention with over 40% of conversations conducted after standard business hours. Schools deploy Ocelot to improve enrollment yield and retention, support student services, and further financial literacy/debt education. Visit to learn more.

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