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Sampson Community College Launches “Thyra”, an Enrollment Management Chatbot

“Thyra” Provides Students with Virtual Self-Service 24/7/365, Easing Burdens on Staff and Driving Engagement

Ocelot’s industry-leading AI-powered communication platform provided Sampson Community College with an Unrivaled Starting Point for Customization, enabling easy maintenance.

BOULDER, CO – Ocelot, higher education’s leading AI Student Engagement SaaS Platform, announced today that a new school has launched a conversational chatbot on its easy-to-use platform.

Sampson Community College (Clinton, NC) (SCC) is the latest institution to launch their own AI chatbot on the Ocelot platform to drive student engagement.

“SCC needed a quick and easy way to provide answers to students and visitors during non-business hours,” said Holly Brewington, Financial Aid & Veteran Affairs Specialist at Sampson Community College. “We like that the chatbot will provide additional information and/or videos that are related to the subject. This has encouraged students to visit and explore our webpages more than before. The Admissions Office, Financial Aid Office and Registrar’s Office have all agreed that there has been a considerable reduction in calls and emails. We will continue to build onto our chatbot to make it better and seamless for visitors.”

“Our unique platform is enabling schools like Sampson Community College to build powerful chatbots with little-to-no IT resources,” said Kevin O’Shea, Ocelot’s Chief Technology Officer.  “Our extensive knowledge base and video library provide an unrivaled starting point for customization, with enterprise-grade Natural Language Understanding technology ensuring users can quickly find the answers they need.”

The Ocelot platform is mobile friendly, WCAG AA 2.1 accessible, and can be deployed across individual departments as well as enterprise-wide.

Colleges choose to build chatbots on Ocelot’s AI-powered communication platform in order to: 

  • Provide “Virtual Student Support” and Self-Service
  • Increase Enrollment and Retention 
  • Improve Customer Service
  • Reduce Phone Calls and Wait Times
  • Ensure Consistency of Answers
  • Save Staff Time
  • Promote Financial Literacy / Debt Education / FAFSA Completion
  • Meet Access and Equity Initiatives

To schedule a demo, visit to learn more.


About Ocelot

Ocelot is higher education’s #1 AI Student Engagement Platform serving over 7 million students at 450+ institutions. The Ocelot platform combines text campaigns for student outreach, AI + live chat for student support, and an unrivaled knowledge base of content – including thousands of video explainers and text Q&A – that answered 4.2 million questions in 2020 alone. By using Ocelot, colleges and universities can reach every student, answer every question, and ensure students and families can be guided through all aspects of the student lifecycle and address enrollment, persistence, and access challenges. Visit to learn more.

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